Asda supermarket is the process of rolling out a brand new concept. An electronic wine advisor machines which it hopes to introduce to every store within the UK.

Asda believe with the aid of their new helper, the company will see a spending change shift to more premium wines. A recent customer survey condcuted revealed that 13% of the customers answered they would definitely see the benefit and most likely spend more on wine if they knew the difference in what offered a better quality.

Their research has proven to be that successful that the company is now looking to introduce the machine to a wider market on the internatiobnal front.  They are hopefuly that Wal-Mart will roll the gimic into the international market including stores in China, India and hopefully some stores in America as well.

Asda know that with the current economic climate, more people are choosing to have nights in rather than nights out but still look to treat themselves with some luxuries. One way this is achieved is through the purchase of good wine.